The Team 💕
How can we create the most user-friendly live streaming platform?
2020-2021
Pre-seed Startup
2.1M Funding
Leading Product Design
Stream Club is a pre-seed startup I joined in 2021, emerging from the surge in virtual platforms and live streaming during the global pandemic.
Responsibilities
Leading product design and project management
Driving iterations and user testing
Hiring another designer and marketing efforts
Creating and maintaining a design system
This case study focuses on the scenes project that later launched on Product Hunt.
Later into the end of 2021, Stream Club was acquired by Mux in 2022.
Timeline
4 Months
Creating Scenes
Scenes is a new way for a host to organize multiple layouts within a scene. A livestream is consisted of multiple parts such as an intro, main livestream and outro.
All current ways of live-streaming on other platforms such as Restream or StreamYard require you to re-organize your layout slower while live. Scenes creates a seamless transitions between different layouts.
Why this market?
Large market space
Due to this platform being built during COVID, the amount of people live streaming on a daily basis, made the user generated content market one of the most valuable markets at the time to go after.
Large Competition
All the other competitors give you the tools to begin multi-streaming onto other platforms, but do not provide a you with the tools to create a successful brand.
A podcast on relationships would look much different than a high school football livestream.
Companies include: Twitch, OBS, Restream, Castr, Streamster, Stream Yard
High-demand
Multi-platform streaming, meant that we had a lot of large content creators that would interview and understand their current workflows.
The live-streaming barrier to entry was so high that many people were quite happy to talk with the team to make the live streaming experience better.
How Streamclub worked with Scenes
Exploring how scenes could work
Explorations
Exploring how scenes could work
Explorations